Conscientious travelers often worry about the impact of their dollars and whether or not tourism improves lives in the local communities they visit. Now Bee + Hive, a not-for-profit association made up of hotels and other travel industry partners, is launching a booking engine to help travelers choose sustainable tourism experiences. Starting in June, Bee + Hive plans to take the guesswork out of global sustainable travel.
“People are interested in traveling responsibly, but the process of identifying and selecting genuine sustainable options is complicated,” explained Bruno Correa, Bee + Hive founder. “In addition, there is growing interest in making travel choices based on experiences that are unique and transformative. Our booking engine will help do both.”
So, what qualifies as sustainable? Canada-based Bee + Hive has worked with Conservation International to identify a group of indicators by which it evaluates prospective members’ impact on the local community and the experiential impact they provide to guests. Areas of examination include sustainable management, cultural connections, nature, experiences offered and social-economic impact. Bee + Hive helps members develop an action plan to up their sustainability quotient.
A much-cited 2013 report by the United Nations Environment Programme (UNEP) found that in most all-inclusive package tours, 80 percent of travelers’ money benefited airlines, hotels and other companies with headquarters outside the country the person is visiting. According to the World Tourism Organization (UNWTO), when a traveler from a developed country visits a developing country, only about 5 out of every 100 dollars spent stays in the local economy.
Correa wants to improve upon this figure. “A responsible hotel cares about developing the local ecosystem and its community,” Correa said. “The best way to do this is by offering authentic activities that reflect the destination. As a not-for-profit, all of Bee + Hive’s revenues will be reinvested on promotional efforts for legitimate and inspiring sustainable hotels and experiences, in a virtuous circle where more hotels join our movement.”